roku login | roku account setup | activate | my.roku.com account
Just like a smartphone carries an app store where all the apps are stored, a Roku Streaming Device has a Roku Channel Store where all the channels are being stored. During the [Roku account Setup](https://rokulogin.com/ process, a user can choose the subscription level he requires for his Streaming device. Premium channels of the Roku Channel Store are paid while some are for free. A user has to pay monthly to hire a paid subscription level for his Roku Streaming Device and can also change the subscription level from the Roku Login window.